反脆弱性的商業模式 – 晴報 – 生活副刊 – 專欄

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在Nassim Nicholas Taleb的《Antifragile》一書中,他提出了「非對稱性」的概念,在面對不確定性和波動時,通過設計系統來獲得收益而非損失。雖然我在創業初期並未讀過這書,但The Bees的發展卻無意中構建了一個符合反脆弱原則的生態系統。

The Bees以集團控股的形式投資於營銷服務領域,目前旗下有28家公司,業務包括廣告、公關、活動營銷、數碼營銷等。我們的客戶群廣泛,包括銀行金融、快速消費品、電訊、政府部門等。這結構使我們保持韌性,例如疫情期間,傳統廣告業務受到嚴重衝擊,但數碼營銷卻逆勢增長。去年零售業萎縮,但金融服務卻有不錯的表現。過去十多年,香港雖然經歷了不少挑戰,但我們業務仍維持穩定的增長。

The Bees旗下的公司規模都很小,這賦予了我們極高的靈活性。例如,在疫情期間,實體營銷活動因防疫措施無法進行,我們的活動營銷公司便迅速將實體活動轉為虛擬,成功捕足了市場的變化。此外,我們的子公司經常進行協作,互補資源上的不足,這協同效應進一步增強了我們的競爭力。

我們的投資也具有非對稱性特質。成功的投資往往能帶來數倍的回報,而失敗的投資僅限於本金的損失。憑藉我在行業內的經驗,我們在大多數情況下能夠做出正確的投資決策,這使得過去十多年來,我們始終保持盈利。

(本欄逢星期二刊登)

 


撰文:
曾錦強
廣告企管人


欄名: 人間有晴












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反脆弱性的商業模式 – 晴報 – 生活副刊 – 專欄 – D250225

反脆弱性的商業模式 – 晴報 – 生活副刊 – 專欄

在Nassim Nicholas Taleb的《Antifragile》一書中,他提出了「非對稱性」的概念,在面對不確定性和波動時,通過設計系統來獲得收益而非損失。雖然我在創業初期並未讀過這書,但Th

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https://skypost.hk/column/article/3905555/反脆弱性的商業模式

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var formalTagStr = $(".article-"+existArticleId).find(".formalTagHidden").text(); if(formalTagStr.length !== 0){ formalTag =formalTagStr.split(" "); }else{ formalTag = []; } var contentType = "i-Content"; if(contentImport!=null){ if(contentImport!="007"){ contentType = "i-Content"; }else{ contentType = "p-Content"; } } var gaTags = ""; if(adhocTagStr != null || adhocTagStr != ""){ gaTags = adhocTagStr; } if(formalTag.length !== 0){ if(gaTags !== ""){ gaTags = gaTags + "," + formalTag.join(","); }else{ gaTags = formalTag.join(","); } } var ULVID, GVID, SGVID; if(Cookies.get('ULVID')){ ULVID = Cookies.get('ULVID'); } //console.log("GVID: "+Cookies.get('GVID')); if(Cookies.get('GVID')){ GVID = Cookies.get('GVID'); } //console.log("SGVID: "+Cookies.get('SGVID')); if(Cookies.get('SGVID')){ SGVID = Cookies.get('SGVID'); } var audience = getCookie('hket_tm'); window.dataLayer = window.dataLayer || []; //console.log('dimension1: '+ sectionName + ' dimension2: ' + subSectionId + ' dimension14: '+ pubDate + ' tilte: '+ articleTitle); //console.log('dimension12: '+contentType); //console.log('referrerUrl: '+ previousURL); console.log("channel ===================: "+channelCode); if(channelCode.length>3){ channelCode = channelCode.substring(0,3); } initAll(); var i = $("article").length; FB.XFBML.parse(($("article")[(i-1)])); var mapping_03 = googletag.sizeMapping(). addSize([1400, 160], [[300, 100], [300, 250]]). addSize([1200, 160], [[300, 100], [300, 250]]). addSize([768, 0], [[300, 100], [300, 250]]). addSize([320, 0], [[300, 100], [300, 250]]). addSize([0, 0], [1, 1]). build(); var mapping_01 = googletag.sizeMapping(). addSize([1400, 160], [[728, 90], [970, 90], [970, 160], [970, 250]]). addSize([1200, 160], [[728, 90], [970, 90], [970, 160], [970, 250]]). addSize([1024, 160], [[728, 90]]). addSize([768, 90], [728, 90]). // Fits browsers of any size smaller than 640 x 480 addSize([320, 90], [[300, 250],[300,100]]). build(); googletag.cmd.push(function() { ////console.log(gptAdSlots.length); gptAdSlotsNum++; gptAdSlots[gptAdSlotsNum] = googletag.defineSlot('/183518426/Skypost4_WebRp_Detail_Fixed03', [[300, 600], [300, 250], [300, 100]], 'div-gpt-ad-1520909829098-3_article-'+moreNewsArticleId[count-1]); 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lightBox.init(); }); } function loadImage(src, items, element) { var deferred = $.Deferred(); var sprite = new Image(); sprite.onload = function () { var item = { src: src, w: this.width, h: this.height } var eleIndex = parseInt($(element).data("photoindex"), 10); items.splice(eleIndex, 0, item); deferred.resolve(); }; sprite.src = src; return deferred.promise(); } function setUpPhotoSwipe() { var pageNum = $('.infinite-item').length; var className = "photoSwipe" + pageNum; $('.photoSwipe').each(function () { $(this).attr('class', className); }); } window.fbAsyncInit = function () { FB.init({ appId: 335749279848103, autoLogAppEvents: true, xfbml: true, version: 'v2.10' }); FB.AppEvents.logPageView(); }; (function (d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) { return; } js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/zh_TW/sdk.js"; fjs.parentNode.insertBefore(js, fjs); } (document, 'script', 'facebook-jssdk') ); window.shareOverrideOGMeta = function(ogUrl_, ogTitle_, ogDescription_, ogImageUrl_){ FB.ui({ method: 'share_open_graph', action_type: 'og.shares', action_properties: JSON.stringify({ object: { 'og:url': ogUrl, 'og:title': ogTitle, 'og:description': ogDescription, 'og:image': ogImageUrl } }) }, function (response) { // Action after response }); 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//console.log("data-ording: "+dataOrding); /*Change meta data*/ var title = $(this).find(".header-sticky-inner").text(); document.title = existTitle; window.history.replaceState(null, title, urlHidden); $("meta[name=title]").attr("content", metaTitle); $("meta[name=description]").attr("content", metaDescription); if(metaKeyword!=null && metaKeyword!=""){ if(document.querySelector("meta[name=keyword]")){ $("meta[name=keyword]").attr("content", metaKeyword); }else{ $("head").append(""); } }else{ $("meta[name=keyword]").remove(); } $("meta[property=og\\:title]").attr("content", ogTitle); $("meta[property=og\\:description]").attr("content", ogDescription); $("meta[property=og\\:url]").attr("content", ogUrl); $("meta[property=og\\:image]").attr("content", ogImageUrl); /*Change share button*/ var n = urlHidden.lastIndexOf("https://skypost.hk/"); var shareUrl = urlHidden.substring(0,n); $(".stick-share").find("#fb-btn").attr("onclick","window.open('http://www.facebook.com/sharer.php?u="+ogUrl+"/?utm_medium=share&utm_source=fb_share', '_blank');"); shareMessage = shareUrl+window.encodeURIComponent("/?utm_medium=share&utm_source=whatsapp_share\n\r快啲Follow晴報,生活充滿着數\n\rFB: http://bit.ly/2AJRKxp\n\r"); $(".stick-share").find("#what-btn").attr("onclick","window.open('https://web.whatsapp.com/send?text="+shareMessage+"')"); $(".stick-share").find("#line-btn").attr("onclick","window.open('http://line.naver.jp/R/msg/text/?"+shareUrl+"/?utm_medium=share&utm_source=line_share');"); $(".stick-share").find("#link-btn").attr("onclick","copyUrl('"+shareUrl+"/?utm_medium=share&utm_source=clipboard_share?r=cpsdlc')"); /*Change Next Article*/ var nextNum = 0; var res = dataOrding.lastIndexOf("-"); nextNum = dataOrding.substring(res+1, dataOrding.length)-2; //console.log("nextNum: "+nextNum); var title = moreNewsArticleHeadlineList[nextNum]; if(title==null){ title=""; $(".next-article").attr("style","display:none"); }else{ $(".next-article").removeAttr("style"); } $(".next-article").find(".pagetitle").html(title); $("#nextArticleTitle").attr("data-nextid",dataOrding); $(".next-article").find("button").attr("onclick","toNextArticle('"+dataOrding+"')"); /*active progress bar*/ $(".lazy-article").each(function () { $(this).removeClass("active"); }); $(this).addClass("active"); } } } }); } function isScrolledIntoView(elem) { var $elem = $(elem); var $window = $(window); var docViewTop = $window.scrollTop(); var docViewBottom = docViewTop + $window.height(); var elemTop = $elem.offset().top; var elemBottom = elemTop + $elem.height(); ////console.log(); return ((elemBottom <= docViewBottom) && (elemTop >= docViewTop)) || ((elemBottom >= docViewBottom) && (elemTop <= docViewTop)); } var scrollToNext = false; var scrollingNow = false; //var i=1; function toNextArticle(nextid) { //i++; //var nextid = ""; //nextid = "article-"+i; //nextid = $("#nextArticleTitle").data("nextid"); //console.log($("#nextArticleTitle").data("nextid")); //console.log("nextid::: "+nextid); if (!scrollingNow) { scrollingNow = true; if ($("#"+nextid).length) { //console.log("111111111111111111111: "+nextid); $('html, body').animate({ scrollTop: $("#"+nextid).offset().top }, 2000, function() { scrollingNow = false; }); } else { //console.log("222222222222222"); scrollToNext = true; $('html, body').animate({ scrollTop: $(".ub-footer").offset().top }, 2000, function() { scrollingNow = false; }); } } setTimeout(function() { /*Change Next Article*/ var nextNum = 0; var res = nextid.lastIndexOf("-"); nextNum = parseInt(nextid.substring(res+1, nextid.length))+1; //console.log("bottom nextNum: "+nextNum); var title = moreNewsArticleHeadlineList[(nextNum-2)]; //console.log("bottom title: "+title); if(title==null){ title=""; $(".next-article").attr("style","display:none"); }else{ $(".next-article").removeAttr("style"); } $(".next-article").find(".pagetitle").html(title); $("#nextArticleTitle").attr("data-nextid","article-"+nextNum); $(".next-article").find("button").attr("onclick","toNextArticle('article-"+nextNum+"')"); }, 2000); };

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